Why Resale Value Matters (and Why Boinclo Helps)
Designer Pieces always lose some of their value once worn, but how much you lose depends on the brand, category and how you buy. Purchasing brand-new under retail designer items reduces your initial outlay, meaning even if resale demand cools, your net loss is lower. If you plan to rotate your wardrobe and resell later, prioritise brands and categories that hold value - and buy them below retail so you begin in profit territory.
Burberry
Burberry is recognised as a leader in luxury outwear, with mens coats typically ranging from roughly £1,000 to over £2,500. The well-known Heritage Trench often lists around £2,225, while puffers and hooded styles usually sit around the £1,800 mark. On the resell market, modern trenches are sold from £235-£625 depending on the condition. Fashion-forward, logo-heavy, or seasonal pieces depreciate faster due to broader availability and discounting.
Stone Island
Stone Island carries a premium price point - over-shirts and windbreakers often begin at around £390-£625, with heavier down pieces priced £700-£1,170. In resale, stone island stands our, many core jackets in good condition retain 60-80% of retail. Rare and archival pieces can meet or even exceed their original price points. That strength comes from genuine fabric innovation, limited runs and the iconic compass badge.
Moncler
Moncler sits firmly in the luxury tier, with most of men's puffers and parkas landing in the £935-£1,400 range. and select editions priced higher. On resale, items in good condition achieve 50-70%of retail. Moncler's combination of functional warmth, durable construction and status appeal helps it retain value. Seasonal scarcity helps too: once a colour-way or model disappears from retail, buyers look to the second-hand market.
C.P. Company
C.P. Company positions slightly below Stone Island on price, With most of their jackets priced from £390 to £800, and technical casuals pushing higher. Overall, the resale market is moderate: common pieces often go for 40-60% of retail value, whilst goggle jackets and archival designs can do better.
Armani
Emporio outwear ranges from about £310 to £1,015, while Giorgio Armani coats can easily exceed £1,560. Despite the quality, second-hand prices typically fall to 20–40% of retail because of wide distribution, frequent sales, a formalwear bias, and limited “hype” or collectability.
Dior
Dior operates in the upper tier, casual jackets are priced between £1,170-£1,560, and wool or leather outwear stretching to over £4,000. Resale can be unpredictable, many standard pieces fall to roughly 40-60% of retail, yet high profile collabs and certain trainers can sell at or above retail value.
Dolce & Gabbana
Dolce & Gabbana typically prices men’s outerwear from £1,170 to £2,340, with embellished or leather styles higher. On the secondary market, most items sell for a small fraction of retail, often 25–50%. Seasonal aesthetics age quickly, outlet and sale availability is common, and there’s less of a collector ecosystem.
Hugo Boss
Hugo Boss outerwear generally retails between £155 and £780, but it sees some of the weakest value retention, commonly 20–40% of retail when resold. High volumes, frequent discounting, and a classic businesswear focus limit second-hand demand relative to hyped or performance-driven labels.
Canada Goose
Canada Goose bombers usually cost £470-£700, while parkas land around £800-£1,000. Resale is robust, many of their parkas resell for 50-70% of retail price depending on condition. Functional demand, timeless silhouettes and durable build keep the second-hand market strong. The brand also has their very own trade in programme which further signals and supports residual value.
Who Retains Value Best?
Overall, the strongest typical value sits with Stone Island, Moncler, and Canada Goose. Burberry classics and C.P. Company or Dior pieces hold up fairly well. On the other hand, Dolce & Gabbana, Armani and Hugo Boss resale prices tend to soften the most.
The Boinclo Advantage
Designer pieces may lose value overtime - but when you buy brand-new under retail at Boinclo, you reduce risk the moment you check out. That turns every designer purchase into a smarter long-term move, whether you're reselling the item later or keeping it forever.