More than 700 million people now turn to ChatGPT every week for help with their everyday tasks - from answering questions to discovering new products. Now, Open AI is taking a bold step into the future of online shopping with the launch of instant checkout, powered by the new Agentic Commerce Protocol, built in collaboration with Stripe.
This marks a major milestone in AI-driven commerce, where users can now discover and buy products directly within ChatGPT - creating a seamless, secure, and smart shopping experience from chat to checkout.
What Is Instant Checkout?
Instant checkout allows users to shop directly inside ChatGPT without ever leaving the conversation. When a user asks a shopping related question like "best gifts for fashion lover" or "designer jackets under £500", ChatGPT will display relevant, unsponsored, organic product results.
If a product supports Instant Checkout , users can simply tap "Buy", confirm their shipping address and payment details and complete the purchase instantly. Orders are fulfilled by the retailer using their existing systems - ChatGPT simply acts as the secure middleman, or digital personal shopper.
Currently instant checkout is available to US users with access to Etsy sellers, and Shopify merchants. OpenAI also plans to expand globally and eventually offer multi-item carts in the near future.
After the announcement of this new feature, shares of Etsy rose 7.3% while US-listed shares of Shopify popped 4.5%.
Powered by the Agentic Commerce Protocol
At the heart of this innovation is the Agentic Commerce Protocol - an open standard developed by OpenAI and Stripe to make AI commerce possible. It allows AI agents like ChatGPT to securely communicate with merchants, handle transactions, and ensure users stay in full control of their purchases.
Merchants benefit from:
- Quick integration with minimal changes to their backend systems.
- Full control over payments, fulfilment, and customer relationships.
- Security and transparency, with encrypted payments and minimal data sharing.
For merchants using Stripe, the integration can be activated with just one line of code. Those using other payment processors can still participate through Stripe’s new APIs or the Delegated Payments Spec.
Built for Trust
OpenAI has made it clear: trust and security are central to agentic commerce.
Users explicitly confirm every action, and payment tokens are encrypted and authorised only for specific merchants and amounts. Only the minimum information needed to complete the order is shared, ensuring privacy and safety throughout the transaction.
What This Means for Boinclo
For online retailers like Boinclo, which already serves thousands of customers across the UK and Europe with authentic designer fashion, the rise of AI-driven shopping opens exciting new opportunities.
In the near future, when ChatGPT expands Instant Checkout to international markets and Shopify merchants, Boinclo could showcase its designer collections directly within ChatGPT, reaching a wider audience of engaged, ready-to-buy customers — all while maintaining full control over fulfilment, customer service, and brand experience.
This innovation aligns perfectly with Boinclo’s mission to make luxury fashion more accessible, trustworthy, and seamless for every shopper.
The Next Era of AI Commerce
Instant Checkout is just the beginning. As AI becomes a primary interface for how people discover, decide, and buy, the Agentic Commerce Protocol will connect customers and businesses in new, intuitive ways.
For shoppers, it means effortless, secure buying experiences powered by AI.
For brands like Boinclo, it’s a glimpse into the future — where discovery and purchase happen in one place, and trust remains at the core of every transaction.
